Prime Video has expanded its streaming catalog in India by integrating Sony LIV as an add-on subscription channel. The distribution agreement allows Indian viewers to purchase access to Sony LIV's complete library directly through the Prime Video interface, integrating hundreds of movies, series, and high-profile sporting events into a single digital hub.
Under the arrangement, consumers can sign up for the platform through flexible billing tiers designed for the region. Subscribers can access Sony LIV via Prime Video Channels at a monthly price point of ₹399 (approximately $4.22) or select an annual pass set at ₹1,499. The package is positioned to serve audiences in India as well as the broader Indian diaspora.
Sony LIV Prime Video India Add-On Subscription Details
| Plan Tier | Price (INR) | Catalog Size | Featured Sports Rights |
|---|---|---|---|
| Monthly | ₹399 ($4.22) | 450+ Movies, 300+ Shows | India Cricket, UEFA Champions League, French Open, UFC, Commonwealth Games |
| Annual | ₹1,499 | 450+ Movies, 300+ Shows | India Cricket, UEFA Champions League, French Open, UFC, Commonwealth Games |
Extensive Catalog of Films, Originals, and Network Television
The Sony LIV catalog includes an on-demand selection of more than 450 feature films and over 300 series. Among the notable fiction offerings are original franchises such as the critically recognized "Scam" series and the drama "Gullak," alongside full-length movies including "Sitaare Zameen Par."
Beyond exclusive streaming originals, the add-on introduces network television hits produced by Sony SET and Sony SAB. Subscribers gain on-demand and linear viewing access to premier reality and game show franchises, including the long-running quiz show "Kaun Banega Crorepati" and the vocal competition series "Indian Idol."
International Sports Rights and Multilingual Growth
Live sports programming represents a major component of the expansion. Sony LIV holds broadcast rights across a diverse lineup of international competitions, including bilateral cricket series featuring the Indian national team, UEFA Champions League football fixtures, the French Open tennis tournament, the Commonwealth Games, and UFC events. Subscribing members will also receive broadcast coverage for India’s cricket tour of New Zealand.
Platform executives highlighted that the alliance broadens regional language accessibility. In addition to nationwide flagship releases, Sony LIV is strengthening regional slates with programming such as the upcoming Tamil-language launch of "Sony Vizha" and a fresh season of the Marathi quiz format "Kon Honaar Crorepati."
Executive Strategy for Marketplace Distribution
Executives from both companies described the move as a major stride in consolidating viewer options. Gaurav Bhasin, Head of AVOD Business and Marketplace at Prime Video India, noted that adding Sony LIV supports the service's goal of serving as a comprehensive entertainment destination by blending daily television habits with ongoing live sports schedules.
Rajesh Kaul, Chief Revenue Officer and Business Head of Sports and International at Sony Pictures Networks India (SPNI), stated that the integration enables Sony LIV to broaden its domestic footprint by meeting audiences on platforms where they are already viewing digital content.
As the Indian digital market continues to adjust to marketplace aggregation models, the integration provides Sony LIV with streamlined payment and discovery channels across Prime Video's established customer base.
Related Stories
- Park Min-young, Yook Sung-jae, and Go Soo Set for Prime Video Romance 'Nine to Six
- Two-Thirds of Microdramas Released Outside China Are Now AI-Generated, Study Reveals
- Raj Singh and RP1 Holding Launch €100 Million One Media Capital Fund for Italian Productions
Source: Deadline
Post a Comment