Now, Rhode is taking its vision to the next level by promoting Lauren Ratner to president and chief brand officer. Ratner, who joined the brand pre-launch in 2020 as head of brand, will oversee all business functions and lead the brand’s expansion plans.
Who Is Lauren Ratner?
Lauren Ratner is no stranger to the beauty industry. She has over 15 years of experience in marketing, branding and digital strategy, working with leading companies such as L’Oréal, Estée Lauder and Coty.Ratner is also a close friend and collaborator of Hailey Bieber, who founded Rhode with the idea of creating a platform for her aesthetic and philosophy. Ratner helped shape the brand’s identity, voice and values, as well as its product development and launch strategy.
Ratner said she is thrilled to take on the new role and work with Bieber to grow the brand. “Hailey is an incredible founder and partner, and I’m honored to be part of this journey with her. We have a shared vision for Rhode and what it can become, and I’m excited to bring it to life,” she said.
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What’s Next for Rhode?
Rhode has already achieved impressive results in its first year, selling out its products multiple times and generating a waiting list of over 800,000 customers. The brand has also gained a loyal following on social media, with over 645,000 Instagram followers and 139,000 TikTok fans.The brand’s success has also attracted the attention of investors and retailers, who are eager to partner with Rhode. The brand is planning to launch in the U.K. in May 2023, and is exploring other international markets and distribution channels.
Rhode is also working on expanding its product portfolio, with future launches planned in categories such as color cosmetics and hair care. The brand’s goal is to offer one of everything that is really good, and that customers keep going back to.
Rhode is not just a beauty brand, it’s a lifestyle. And with Ratner as its new president, it’s ready to take over the world.
Sources: yahoo.com | cosmeticsbusiness.com | wwd.com | gettyimages.com